In the earlier 2000s, when we first started seeing sex toys everywhere, people didn’t know that this industry would be sky-rocketed only 18 years from now. Just like the Porn Industry, the Sex Toy industry is continuing to grow further and expand its horizons. If you’re still doubtful about the money in this business, Susan Colvin, co-founder of AMNE said that the industry is currently around $15 Billion. Pretty unbelievable, right?

How did the Industry Take Off So Fast?

At first, the public’s perspective of these toys wasn’t exactly positive. But, Hollywood helped a lot to change the opinion of people about these toys. For instance, Sex and the City and its portrayal of the Jack Rabbits urged people to try these sex toys and they started selling like hot cakes.

Another fair example would be the modern day 50 Shades of Grey. This movie not only opened some people’s mind, it also introduced the world to bondage and the fun of it. Sex toys wouldn’t be where they are if these two movies didn’t contribute to raising the awareness about it.

So, what do we expect of the market and sex toys? We’re no experts but Colvin also stated that by 2020, the industry will be propelled to $50 Billion. We don’t know if this will be the case but, judging from how fast these toys sell out, that expectation might just be an understatement.